Japan is the land of mascots. Every prefecture has one, many cities have one, every government office has one, and even private businesses sometimes have one. They are called yuru-chara and most of them are cute – after all, they are meant as ambassadors and promotional tools.
Kyoto’s official mascot is Mayumaro. He’s based on a silk cocoon (because of Kyoto’s silk and textile industry) and has been doing public relations for Kyoto since 1969. But there are many other yuru-chara in Kyoto, for example Kyoto’s public transport offices have two – one cute little bus called Kyo-chan, and Miyako-kun who represents Kyoto’s subway.
One of the latest additions to the ranks of Kyoto’s inofficial ambassadors is Torarin, the mascot of Kyoto National Museum. Officially, this little tiger is called Kogata Rinnojo, but Torarin will do just fine, after all, he’s just 5 years old. The name is a portmanteau of Tora (tiger) and Rin (for Rinpa, a Japanese school of painting), and he is modeled after a famous ink painting by Ogata Korin. That’s also the reason why he’s black and white and not as colorful as many other yuru-chara.
However, he is absolutely cute, and on my last visit to the museum, I just had to buy him in effigy, I mean: a plushie which now sits on my desk and watches me writing this post… I came across him via the homepage of the Kyoto National Museum, where there is a link to Torarin’s youtube channel. There, he explores the museum, his home, with the help of the staff. Some of the videos have been translated into English, and while they are obviously made for kids, they are interesting for adults as well.
Of course Torarin also has a personal website (with an online shop for fans), a facebook page (as a “public figure” nonetheless) and a twitter account. He’s quite busy, obviously. Well, the next time I’ll visit the National Museum, I will try to see if I can match my schedule to his. Would be nice to meet him “in person”.