Business Update #2

I have been busy improving my business website whatsupinkyoto.com. Besides working in the back at stuff you cannot see (yet), I have added a page on getting around in Kyoto, which mainly means public transport, but also cycling and walking. I am not 100% happy with it since it is just a wall of text right now, which is never good. I am still looking for free photos to lighten the mood a little. Also, I want to replace the text links on top with the appropriate icons, which will probably happen some time in the weekend.

I am busy entering events into the calendar and I have started a whatsupinkyoto facebook page as well. It would be nice if you could like the page, hint*hint… There, I am posting a daily event chosen from those of the calendar. At the moment, it is quite heavy on exhibitions (I wish I had enough time and money to see them all!) but I hope that I get to know more different types of events in the future.

Speaking of which, I have also opened a whatsupinkyoto twitter page, but I haven’t started tweeting yet, meaning: you can follow if you like – please do – but there’s nothing going on right now. Interestingly, within Japan, twitter is more popular than facebook, so it is good to have a twitter page for a Japanese business like mine. Also here the idea is that I have one tweet per day with a selected event. Later on I may increase the volume of content sent to both twitter and facebook, but it is also a question of time, of course.

I am also thinking of starting to advertise the page. First of all to event providers in Kyoto, where I keep sending out an advertisement letter to museums, theatres, etc. So far, no bites, but I am patient. Second, I want to attract the Kyoto tourist crowd. Since I like buses and trains – and many tourists take them, not to speak of other Kyoto-ites – I was thinking of running simple ads in the Kyoto city bus. This is what I came up with, do you like it?

Advertisement for whatsupinkyoto.comAdvertisement for whatsupinkyoto.comadvertisement for whatsupinkyoto.comUnfortunately, advertising in a bus or subway is prohibitively expensive, at least for the time being: It costs about 6000 EUR for 2500 posters placed in buses and subways – for four (in numbers: 4) days only The number doesn’t sound that bad I admit, but I have to think in terms of overall budget, and this is about 1/4 of my whole business budget for a whole year… So, no bus ads for the moment. I still think that advertisement in public space is the best way to go, and on Monday I have an appointment with a Kyoto advertisement company. I hope they’ll have some ideas on what to do with somebody as tiny (and stingy) as me…

I’ll keep you posted.

2 thoughts on “Business Update #2

  1. Are there places you could leave leaflets? (e.g. library, tourist info, community centre, pubs, language schools, university campus, …)

    Maybe acquaintances/friends could put them on their company’s blackboard (if they have something like this…)

    Ask friends to namedrop you in their blog/vlogs…

    Maybe some newspaper might be interested in an Interview with a Gaijin (mastering soroban for example) and they’d include your business information…

    Good luck! 🙂

    • Hmmm… friends?? I have heard about something like that…

      😉

      Yes there are a few places where I could leave leaflets, haven’t thought of universities or language schools though… I’ll talk to the advertising agent on Monday if he has more ideas like that.