Hobonichi Techo

Japanese people love notebooks and daily planners. Virtually everybody has a smart/mobile phone these days where you can list your appointments and other stuff. And yet, virtually everybody still owns a diary in book form too.

There are dozens of different types to choose from, from the simple monthly planners that fit into every pocket to the large daily ones that are not meant to leave an executive’s desk. Plus they often come with different covers as well, showing cute animals or famous Disney characters, or they are simply bound in real leather.

It is never too early to get your diary for the next year if you want to have the biggest selection, and in fact, my local book store has started displaying 2020 diaries already a couple of weeks ago. And, wouldn’t you believe it: I just bought a 2020 diary myself today…

Mostly, I am quite practically inclined: As long as the thing is doing what I want it to do, I don’t mind the design; function before form at any time. Also, if something works, I am a very faithful customer, and I will keep coming back to the same thing. For example, my diary for appointments is a small and lightweight affair that I (try to) take with me everywhere. Its simple weekly layout is straightforward and has just enough space for the few appointments I have.

However, I also need a larger planner for my daily and monthly to-do lists and long-term plans etc., and this one stays on my desk at all times. This year, I have been using two separate planners for this, plus another list to keep track of my spending, plus another notebook for random ideas plus a countless number of loose papers for all sorts of things I want to remember or note down for later. Like most of my nerdy friends, I love paper, but it’s a mess, really.

So, I have decided to find a single planner that can hold all my daily writings, from to-do-lists to interesting quotes I find online, from birthday reminders to weight tracking… I went to one of the larger stationery stores in town and spent about an hour looking through most of the planners on display and being slightly dissatisfied with each and every one of them. But just before I was ready to settle for something not-quite-right-but-almost-there, I took one more turn and found the thing:

The Hobonichi Techo. (*)

It’s a nerd’s dream of a daily planner, very simple, and yet with a huge amount of space to write in. It has lots of practical little features, and the smell of the fresh paper… heavenly, I tell you! It comes with a little manga (of course) to explain how to get the most out of it, and the company even has youtube videos to do the same, like this one for the 2020 version:

I haven’t even used the thing yet, and I’m already a fan (that smell alone!) And I’m not the only one, judging from the large amount of unboxing videos for the Hobonichi Techo on youtube. Check out the company website, it’s very interesting, especially the timeline of the last 19 years showing how the Techo started out with 12,000 copies in 2001 and has reached 850,000 copies this year. Fascinating! I can’t wait to use it – and it’s 3 months still to go!

(*) Hobonichi means something like “almost every day” and techo is the Japanese word for notebook or diary. Note that techo is pronounced with a cho like in… chocolate and not like in the English word tech.

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