Gotōchi Formcard

A modern post office goes beyond selling stamps and being a place where to send parcels and letters. Nowadays, you can also buy stationary, postcards, cardboard boxes to pack your stuff in it…

In Japan, every post office in a city that is frequented by tourists – whether Japanese or from abroad – sells special postcards called gotōchi forumukādo (ご当地フォルムカード). Literally that means “local formcard”, and these are fun postcards that depict some of the most iconic tourist spots or things of that particular city and are often shaped accordingly.

In Kyoto, these formcards of course have something to do with Geisha, and there are also a few of Kyoto’s most iconic temples and even tsukemono, which are pickles and the main souvenir from Kyoto, for Japanese tourists, that is. What do you think of these? Do you recognise the two places?

Gotoji Formcards from KyotoPostage varies according to size, but these cards can be sent abroad as well. However, the clerk at the post office suggested using an envelope for destinations outside of Japan, just to make sure they arrive unharmed.

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