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What's up in Kyoto square logoI have been procrastinating for quite a while now on something that’s rather important for my What’s up in Kyoto website. Yes, I have been very busy with other ventures that actually are paying my bills, but ultimately, that’s an excuse.

What I need to do to drive my business forward is to get word about What’s up in Kyoto out there, to people who matter. Users, i.e., tourists, first and foremost, but also to local museums, galleries, bars, restaurants, hotels… you name it.

So, I need to write advertisement letters, preferably different ones depending on the recipient. And I’m so not good at writing those… By now I have learnt to talk about my accomplishments without feeling impostor syndrome. Some of the things I have done I’m actually really proud of. But these advertisements are different, they are more on a level: Look, I’m so great and you definitely need to work with me. That verges on bragging, and I’m so not good at doing that.

The fun thing is that with all the writing I have done lately, about smartphones and hotels and other stuff; if I have to write copy about other people or businesses, it’s actually not that difficult. But doing the same for me, it feels quite wrong, somehow. However, I’ll have to try to push through this obstacle. Wouldn’t be the first one where everything is much easier once you’re on the other side…

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