Tirol

There are new sweets on sale at my supermarket. And they have the enticing name of “Tirol” (a federal state in Austria). And since they appeared to be chocolate tarts… You see where this is going:

Tirol Chocolate TartsThey are nice, with a very rich chocolate taste, so there will be more to come even though they are pretty small. The one thing I don’t understand is the Tirol connection. Especially since most Japanese wouldn’t know the name – the only two places they know about Austria are Vienna and Salzburg. But I guess it’s just like with so many things used for advertising in Japan – as long as they look and sound cool, anything goes…

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