Under Wraps

In Japan, giving gifts is a very important part of culture. Not only what is inside can make or break a relationship, also the way it is presented is crucial. That’s why gift wrapping has evolved to almost an art form in this country.

Very often, if you buy food items as gifts in a department store, there’s already a wrapped version available. Sometimes, the wrapping is done in front of you though, and there is a small but important difference to Europe in the way it is done: When wrapping a box in Europe, we place it in the middle of the paper such that the sides of the paper and of the box are parallel. Unless one uses a really large piece of paper, three strips of tape will be necessary.

In Japan, the box is placed on the paper at an angle near a corner. With a bit of experience, only a single strip of tape is needed to close the package. it’s quite fascinating! Of course, there are many youtube videos for that – check out the one below from some large Japanese department store. (He needs three strips of tape though 😉 )

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